Chief Executive's Report (2016/17)

Established since 1920, Hong Kong YWCA has been upholding her mission and strives to meet the needs of the communities by launching various kinds of innovative services, with the aim of fulfilling our purpose of life enhancement.

Consolidating the Foundation for Sustainable Development

During 2012 to 2015, the Association had implemented its first ‘Bold Steps’ Strategic Plan. By evaluating the social impact and financial impact of our services and by adopting enhancement and consolidation measures, we were able to further enhance our service impacts and strength, promote the spirit of social entrepreneurship, expand our social businesses and self-financed businesses, and also strengthen the agency capacity building including financial and administrative management, human resources management and information technology development, promoting the spirit of YWCA, and enhancing the unity and solidarity of our board and committee members and staff members, thereby lay the foundation for implementing our next strategic plan.

Implementing the Second ‘Bold Steps’ Strategic Plan

From 2016 to 2020, the Association has started implementing its second ‘Bold Steps’ Strategic Plan. During the drafting stage, we had referenced the 17 ‘Sustainable Development Goals’ (‘SDGs’) listed out in the United Nations’ ‘To Transform Our World: 2030 Agenda for Sustainable Development’. The United Nations also appealed for global collective participation of governments, business sectors, civil societies and academia for attainment of such goals. Among these 17 SDGs, the following 6 goals were also applicable to Hong Kong environment:

1. End poverty in all its forms everywhere;

2. Ensure healthy lives and promote well-being for all at all ages;

3. Ensure inclusive and quality education for all and promote lifelong learning;

4. Achieve gender equality and empower all women and girls;

5. Make cities inclusive, safe, resilient and sustainable; and

6. Ensure sustainable consumption and production patterns.

Facilitating the Strategic Development and Capacity Building

Hence, the Association actively supported and strived to realize the above 6 SDGs by implementing its second ‘Bold Steps’ Strategic Plan’ where the following goals were set up including corporate governance and board succession, YWCA Movement, supporting disadvantaged and grassroots families, youth empowerment and development opportunities, enhancing elderly care services, organization capacity building and sustainability.

Corporate Governance and Board Succession

Regarding corporate governance and board succession, the Association has complied with the ‘Best Practice Manual’ published by the Social Welfare Department, formulated the desirable board and committee composition, emphasized matching of expertise of board and committee members, enlisted and nurtured young board members, and broadened the international horizon of board members, committee members, volunteers and staff members through holding of various exchange  programs and training activities.

YWCA Movement

To align with YWCA Movement, our social services have integrated the elements of Christian ministry, women services and membership affairs. In term of Christian ministry, a variety of evangelistic communal service projects were launched by various service units. Regarding women services, the service direction has been repositioned and focused on women's community participation, women's support, women’s voice and women's capacity building. To nurture our members, the revamped ‘Glocal Y’ Young Women Leadership Training Program provided participants with local and overseas trainings with gender awareness, and through online visual conferences, studies of special topics and attended the United Nations’ 61st session of the Commission on the Status of Women, liaison with other YWCAs worldwide was further strengthened.

Supporting Disadvantaged and Grassroots Families

In order to enhance our support to local disadvantaged and grassroots families, we proactively explored various services for children with special development needs. For example, ‘Y Seeds Wellness Service’ offered on-site pre-school rehabilitation services to young children aged two to six; HKYWCA JC ‘Build Your Dream’ served grassroots children in Shamshuipo and Tung Chung and a total of 11,000 attendance was reached in last year; ‘Y-Flight Project’ sponsored by Chow Tai Fook Charity Foundation served children living in Tin Shui Wai and Shamshuipo district; with funding from Simon K Y Lee Children’s Fund, ‘FLY Project’ was launched in Tin Shui Wai, Yuen Long, Tuen Mun and Tsing Yi.

Youth Empowerment and Development Opportunities

Regarding youth empowerment and development opportunities, the Association continued to launch ‘CLAP for Youth@ JC’ Career and Life Adventure Planning. By adopting ‘Dream Making’ and ‘Life Theatre’ as its service themes, together with the collaboration from the business sector, the government, parents and the communities, CLAP offered assistance service to youths in their future career life development. Furthermore, ‘Dare to Dream’ Career Planning Project offered tailor-made service for individual schools to assist students in planning their future careers and facilitate a smooth transition from school to working world. Services included school-based training, student exploration and experience activities, training for teachers and parents. We also partnered with corporates to launch support schemes in the area of youth career planning, youth employment and development, such as JP Morgan’s ‘Road to SUCCESS’ Scheme, Wharf’s ‘Project WeCan’ Scheme and NWS’s ‘Career Navigator for Youth Program’.

Enhancing Elderly Care Services

The aging population has caused a tremendous increase in elderly service demand at communal level. In 2016, the Government launched the Second Phase of the Pilot Scheme on Community Care Service Voucher for the Elderly. Besides our Y Care Day Care Centre for the Elderly at Eastern District and Yau Yat Chuen successfully launched the second phase day-time and home-based care services, we were also able to provide the same service in the North District. In addition, home-based Y Senior Care services were provided in the mode of service voucher across the territory.

Under the Association’s service direction of offering home-based elderly service, our district service units reinforced cooperation with hospitals in order to provide adequate care services to frail elders in the community. We took the initiative to participate in ‘Dementia Community Support Scheme’ sponsored by Community Care Fund with the cooperation of Pamela Youde Nethersole Eastern Hospital, aiming to providing diagnosis and rehabilitation services to elders with mild dementia. We also collaborated with Department of Nursing, the Chinese University of Hong Kong to launch ‘Path to Vitality & Vibrancy (PathVV)’, a website about health knowledge and managed by professional nurses to offer health self-assessment and disease prevention services for retirees.

Organization Capacity Building and Sustainability

In term of strengthening organization capacity building, we upgraded our information technology application and established the Customer Relationship Management System (CRM) in order to further improve our work efficiency and service effectiveness. We also emphasized on talent development and leadership capability training. Our Kowloon Centre Rehabilitation Project was now entering its final stage and upon completion, the newly furnished Kowloon Centre shall become a ‘one-stop social service hub’ integrated with the elements of family wellness, learning centre for the elderly and youth development with diverse social services respectively offered by our Y Family Wellness Centre, Y Care Elderly Centre, Y Plus+ Talent Development Centre and Y Evergreen Learning Centre. The new Kowloon Centre and its soon available services would play an important role in ensuring the continuous development of our services.

We expected that the second ‘Bold Steps’ Strategic Plan’ shall help turn a new page for our service development, thus leading us to reach the next milestone. We shall always count on your continued support and encouragement to motivate us to move towards our 100th anniversary.

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